British motor companies have had their good years and their bad years. Most will agree that the competitive automotive industry of the 21st century has negatively impacted Ford’s Premier Automotive Group. PAG includes Volvo, Jaguar, and Land Rover, having recently sold Aston Martin.

Milestones are therefore something to be treasured in this pressure-filled environment and today’s milestone is no different. Land Rover announced that they had produced four million Land Rovers. Number 4,000,000 was donated to the Born Free Foundation – represented publicly in part by British Actress Joanna Lumley. Ironically, in this age of green cars, this 4 millionth gas-guzzling SUV is designated for a conservation society of all places. In fact, it will be used to save animals washed ashore during mating season along the British coastlines. It makes us wonder if these are the same people who criticized Top Gear’s Jeremy Clarkson for driving a Land Rover up a tall Scottish mountain – an impressive feat for any vehicle.

No matter, the lesson here is that Land Rovers are around and built to last. Despite changes in ownership over the years, Land Rovers are consistent and of reputable quality. The most surprising and impressive statistic is that over 80% of Land Rover Defenders ever produced, are STILL on the road. 25% of Land Rovers produced have been produced in the last 6 years. That’s a significant boost in production for a company that’s been around since 1948, yet another impressive feat for a British carmaker.

Source: Ford Motor Company.
Photo courtesy Ford Motor Company

<%SHARE%>

This entry was posted on Tuesday, May 8th, 2007 at 10:24 pm and is filed under Environment, Land Rover. You can follow any responses to this entry through the RSS 2.0 feed. This post was read by 635 people until now. You can leave a response, or trackback from your own site.