Archive for February, 2008

Ferrari Salesperson: The Easiest Job in Britain

Thursday, February 14th, 2008

Ferrari 599

Times are good for Ferrari’s motorcar division. The Italian company promotes its motorcars predominantly through motor sports – and it seems to be paying off. Ferrari is not the only carmaker with a waiting list. Bugatti and Lamborghini have both stated in the past that their wait lists are over 12 months.

Ferrari GB has reported a full order book for between 12 months and three years depending on model.

In 1992 the company sold just 128 cars in the UK. In 1997 the figure had increased to 410 and last year sales totalled 699 Ferraris.

Ferrari UK Sales Chart

Although small numbers by most manufacturers standards, the UK market is Ferrari’s third most important after the United States and Germany.

Massimo Fedelli, managing director of Ferrari GB, said: “In many respects Britain is Ferrari’s most important territory. It’s the world’s leading financial centre and is probably the most important market from both a commercial and a media point of view. To succeed we need to understand the British consumer, because you’re very demanding, with the highest expectations when it comes to sales and service.”

Despite economic uncertainty he is upbeat about the prospects of the luxury car market over the next 18 months. Mr Fedelli said: “Britain will remain a point of reference for the rest of the world. It attracts wealth and rich people come here to spend their money, so no matter what happens with the economy, I believe the UK market will remain strong for brands like ours.” (The Times: February 14).

Lotus Engineering Gets More Investment

Tuesday, February 12th, 2008

Lotus Elise

Lotus Engineering and Mubadala Development Company (Mubadala) are pleased to announce the signing of a long-term Memorandum of Understanding (MoU). The joint aim is to further enhance Abu Dhabi’s position at the forefront of environmentally orientated technologies and accelerate the development of its manufacturing and business infrastructure.


2CV: an Icon of its Generation

Monday, February 11th, 2008

2CV Front Grille

What does 2CV denote? Why does the 2CV continue to appeal even today? Why was it once called the TPV?

Find the answer to those and other questions when as New York Times Profiles the Citroën 2CV

Audi Super Bowl Ad Redux

Tuesday, February 5th, 2008