Competitive advantage: “No-Worry Maintenance” programs
Sunday, April 27th, 2008For most of the decade now BMW has enjoyed a distinct competitive advantage – at least in the American market. They have offered a four-year, 50,000 mile maintenance-cost-free program called “BMW Ultimate Service”. The service includes free replacement of:
- Brake Pads
- Brake Rotors
- Wiper Blades
- Scheduled Maintenance (as outlined in the owner’s manual)
- Oil Changes/topping up of fluids
- Roadside Maintenance
It’s worth noting that BMW parts are generally well-made, and will not typically require new pads and rotors in this 50,000 miles. Still, it’s nice to know you’re covered. It’s also worth noting what the program does NOT include: tyres and alignment for starters.









