Archive for July, 2008

Lamborghini returns!

Monday, July 21st, 2008

How pleased Lamborghini must be that it’s latest supercar, the Murciélago LP640 has just co-starred with Cristian Bale in the latest Batman flick, the Dark Knight. Who knows if Lambo paid dearly for the product placement, but a 155+ million dollar opening weekend is sure to get them a ton of free advertising.

Auto companies are masters at product placement.

A few examples:

  • Ferrari – Ferris Bueller’s Day Off. Matthew Broderick steals his friend’s father’s 250 GT California.
  • Porsche – Tom Cruise drives a 928 into Lake Michigan (oops!)
  • Dodge Challenger – Vanishing Point’s star car gets driven into 2 bulldozers at high speed. Big crash!

Tons of other examples exist, I am sure someone will point out the cars from Bullitt and Miami Vice, too…

Look for the ultra-exclusive Lamborghini Reventón to appear in a yet-to-be-determined film sometime soon!

Porsche congestion follow-up

Sunday, July 13th, 2008

Last week, Porsche and Boris Johnson’s London government announced that the £25/per day congestion charge that the the previous London government, headed by Ken Livingstone, has sought to impose would be overturned. A judicial review concluded that critical evidence suggested that the enormous charges, more than three times what is currently in place, would actually do more environmental damage, rather than less.