How pleased Lamborghini must be that it’s latest supercar, the Murciélago LP640 has just co-starred with Cristian Bale in the latest Batman flick, the Dark Knight. Who knows if Lambo paid dearly for the product placement, but a 155+ million dollar opening weekend is sure to get them a ton of free advertising.

Auto companies are masters at product placement.

A few examples:

• Ferrari – Ferris Bueller’s Day Off. Matthew Broderick steals his friend’s father’s 250 GT California.
• Porsche – Tom Cruise drives a 928 into Lake Michigan (oops!)
• Dodge Challenger – Vanishing Point’s star car gets driven into 2 bulldozers at high speed. Big crash!

Tons of other examples exist, I am sure someone will point out the cars from Bullitt and Miami Vice, too…

Look for the ultra-exclusive Lamborghini Reventón to appear in a yet-to-be-determined film sometime soon!

This entry was posted on Monday, July 21st, 2008 at 8:07 am and is filed under Ferrari, Lamborghini, Porsche. You can follow any responses to this entry through the RSS 2.0 feed. This post was read by 505 people until now. You can leave a response, or trackback from your own site.