A bit old, but at Beyond the KM, we like to look at the old news and see if the predictions have come true.

Audi R8 V10

Time Magazine: Audi Gets in the Fast Lane

In the last article published by BTKM, we discussed the phenomenon that is the “halo effect” of the automotive sector. The premise is that by creating an “amazing” and “expensive” car, you attract buyers to the brand, who then buy more moderately priced cars (and in great quantities!).

By the way, from Audi:

Audi announces U.S. 2010 model-year prices for its Audi R8 sports cars, including the V10-powered R8 5.2 FSI quattro

- Base MSRP on the all-new Audi R8 V10 model starts at $146,000
- Strong interest in the Audi R8 5.2 FSI quattro drives early shipment to certified Audi R8 dealerships this week
- MSRP on the V8-powered Audi R8 4.2 FSI quattro models remain unchanged from 2009 model-year pricing

HERNDON, Va., Jul 23, 2009  -  Audi today announced that the U.S. manufacturer’s suggested retail price for the highly anticipated 2010 Audi R8 5.2 FSI quattro V10 sports car will start at $146,000, with shipments to authorized Audi R8 dealerships across the country beginning this week.

Audi said the MSRP for the 2010 Audi R8 4.2 FSI quattro will start at $114,200, unchanged from the base prices for 2009 models:

2010 R8 5.2 FSI® quattro® (V10) pricing (excluding $1,200 destination charge, taxes, title, options and dealer charges):

R8 5.2 FSI quattro coupe (manual)      $146,000
R8 5.2 FSI quattro coupe (R tronic)      $155,100

2010 R8 4.2 FSI® quattro® (V8) pricing (excluding $1,200 destination charge, taxes, title, options and dealer charges):
R8 4.2 FSI quattro coupe (manual)      $114,200
R8 4.2 FSI quattro coupe (R tronic)      $123,300

Designing a car to be priced higher than its German rivals was an exercise in brand positioning, says De Nysschen. “We think we found a sweet spot in the market.” Bentley–which, like Audi, is part of the Volkswagen Group–successfully exploited a similar luxury-market niche when it positioned itself between supercostly Rolls-Royce and the sedans and coupes of BMW and Mercedes.

Source:

Time (linked above)

Audi of America

This entry was posted on Saturday, November 21st, 2009 at 11:17 pm and is filed under Audi. You can follow any responses to this entry through the RSS 2.0 feed. This post was read by 130 people until now. You can leave a response, or trackback from your own site.