I saw this on Mercedes-Benz Press Facebook.com feed. They had it labeled at the “most beatiful seatbelt commercial ever”.

Respectfully, that seems like a rubbish statement. First, seatbelts are not beautiful, they are not a typical target for advertisers. That said, they are function. I suppose the creators of this ad probably thought, “let’s find a new way to demonstrate the usefulness of seatbelts, other than using the time-honored ‘crash-test’ scene”. I guess you can applaud the creativity, but let’s condemn the impact. I seriously doubt anyone is paying much attention to this advert – except us.

Enjoy!

This entry was posted on Tuesday, April 27th, 2010 at 2:40 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. This post was read by 200 people until now. You can leave a response, or trackback from your own site.