9 Magazine has come up with a great new interview with former Porsche CEO Peter Schutz.
The interview describes Schutz’s time at Porsche and how he ended up at the helm.
He describes how he revived the fabled 911 model, and the team he assembled to do that. From a business standpoint, he discusses the organizational challenges, and the way they used motor sport to build the brand.
Most interestingly is in this interview is his interaction with Ferry Porsche. He describes his daily interactions with the iconic man. That alone makes the article worth reading.