Porsche does “Take your daughter to the plant day” | Beyond the KM

This entry was posted on Wednesday, April 25th, 2012 at 11:46 pm

Porsche does “Take your daughter to the plant day”

Thursday April 26, 2012 is “Take your daughter to work day in the USA”, and that usually entails making your daughter (or son in the USA) to the office to nag you every 15 minutes, but in Germany it means something a bit different. As an initiative that is government-sponsored, companies tend to take a more nurturing approach to the “holiday”. At Porsche this can involve a line worker teaching their daughter how to assemble turbo-charged engine, or adhere a Porsche badge to the bonnet. I’m guessing there is still some quality control though!

US Take Your Daughter to Work Day web site

From Porsche:
Stuttgart. Changing brake pads, painting vehicles, assembling engines – can girls make cars? At tomorrow’s nationwide Girls’ Day, secondary (modern) and grammar school girls will have the opportunity to get a taste of occupations that are typically a man’s domain. For more than ten years, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has been a partner in the “Girls’ Day” initiative, offering round about 70 girls a fascinating insight into vehicle development and production in Porsche’s training centres in Zuffenhausen, Weissach, Leipzig (VDI GaraGE) and at Porsche Engineering Services GmbH.

“The focus is on absolutely down-to-earth car-related work. We want to alert the girls to a wide range of occupations, arouse their interest in technical trades and of course fire their enthusiasm for the Porsche brand,” says Thomas Edig, Debuty Chairman of the Executive Board and Member of the Executive Board of Human Resources of
Dr. Ing. h.c. F. Porsche AG: “While the proportion of female Porsche employees in industrial and technical occupations has increased slightly in recent years, we have to make an even greater effort for equality of opportunity between women and men.”

Airbrush instead of art lessons: guided by Porsche trainees, foremen and engineers, tomorrow at the Porsche Girls’ Day, the schoolgirls will be working in small groups in the vehicle painting, electronics and mechatronics areas, will be disassembling real combustion engines, finding out about CAD designs or developing car seats. At the Leipzig site, a guided tour through the production hall and customer centre has been laid on. At the end of the day, the important question for all those taking part is: how do I land a training place at Porsche?
“To work for Porsche is what many youngsters dream about. Anyone who can offer commitment, shows interest and has good grades at school has every chance – be they a boy or a girl. Because occupations are gender neutral,” explains Thomas Edig.

The Girls’ Day is a joint initiative by the Federal Ministry of Family Affairs, the Federal Education Ministry, the European Social Fund and the European Union and was set up in 2001.

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