Well, it’s mid-January 2013, and partly because automakers have just announced 2012 whole year sales figures, and those at the bottom of the pile will no doubt be slashing prices to make up for a lackluster year of sales. That means it is a pretty good month to buy a car.
So how good/bad were those sales figures?
Let’s start with Lotus. Thanks to Dany Bahar, the company has set its sights on selling 4000-5000 cars annually by 2015. That is a drop in the bucket for a giant like German Volkswagen or even sports car maker Porsche, but Lotus has a long way to go, and will need to expand their sales five-fold over the 1043 cars sold in 2012. Incidentally, the company sold significantly more cars previously, 1457 in 2011, but the company had a delay on the Exige S production, forcing a huge drop. No doubt some Exige customers are a bit miffed about the extra wait, though they will rest easier knowing that it was reportedly a delay due to a quality overhaul.
Autocar is reporting that the generation-three MINI is about 12 months away, and that figure couldn’t come sooner. Apparently, the car will feature serious improvements from the ground up. As a driver of the 2009 MINI Cooper S, all I can say is that they ought to focus on the interior or I won’t be buying a second one. The third generation is the perfect opportunity to go through the cabin, and reduce the number of plastic pieces which cause the excessive rumbling and rattling and squeaking that my and many other MINIs suffer from. The solution is a combination of more leather, fewer hard plastic pieces, and fewer number of parts overall on the interior. The attached photo seems to indicate some serious design changes as well, but let’s hope we see less black plastic trim outside, rather than MORE, as the picture would indicate. Incidentally, MINI and BMW combined hope to sell near 1,000,000 per year by 2020. Currently MINI is selling about 300,000 cars per year, but they do hope to increase that figure by 50% in the not-so-distant future.
BMW Group as a whole did record business. 1,845,186 BMW, MINI and Rolls-Royce vehicles were delivered worldwide. This was an increase of 10.6% over the previous record year in 2011 (1,668,982). BMW brand sales rose 11.6% in 2012 to reach 1,540,085 vehicles, again, a record (2011 totals reached 1,380,384).
- BMW Group member Rolls-Royce saw another record (the third straight year!). 3,575 cars were delivered to customers in 2012, the highest annual sales in the 108-year history of the marque and the third consecutive record year.
- Expansion into new markets – Rolls-Royce motor cars are now sold in more than 40 countries worldwide.
- United States overtakes China to regain number one regional position.
VW’s U.S. numbers were really quite good for 2012, 438,000 units, and worldwide deliveries in 2012 rose 11 percent to 9.07 million vehicles, the Wolfsburg, Germany-based company said in a statement today. With last year’s gains, the maker of VW, Audi and Porsche vehicles has increased annual deliveries 44 percent since 2009.
DECEMBER 2012 SALES
|VW US SNAPSHOT||–YTD–|
|Model Line||Dec. ’12 Actual||Dec. ’11 Actual||Yr/Yr % change||Dec. ’12 YTD Actual||Dec. ’11 YTD Actual||Yr/Yr % change|
|Total New Beetle||3,182||1,531||107.8%||29,174||6,468||351.1%|
Sister company Audi reached U.S. sales of 140,000 for 2012. Interestingly highline imports to the U.S. market accounted for approximately 1.4million cars out of 14.4 million sold overall. Worldwide, however, Audi did quite well with 1.455m units shifted in 2012.
Porsche had a stellar 2012. We’ve seen conflicting reports from Porsche, first saying they were hiring, then saying they were putting a halt, so it’s not quite clear what the internal dynamics of the company are at this time, but the 918 supercar remains on track and Porsche reports it added 30 percent staff in the last year (bringing the total to 17,000). Record worldwide sales of 141,075 were an 18.7% increase over the 2011 record year of 118,868 vehicles. No doubt, China is fueling a large percentage of these records as it sold a record 31,205. Somewhat surprisingly, the largest Porsche market remains the U.S. with 35,043 sales. Due to the new 911 seeing the showroom, 911 series model sales shot up 31.4% and the Boxster, which also received a refresh, saw sales up 29.1%. On the downside, the father of the 911, the Ferdinand Porsche died in 2012, and Dr. Wolfgang Porsche took over as Chairman of the Supervisory board.
|Porsche Deliveries||December||Fiscal year|
|2012||2011||Variance (%)||2012||2011||Variance (%)|
Bentley saw worldwide growth of 22% in 2012 to 8,510. 2011 saw 7,003 sales.
“The Americas finished 2012 as Bentley’s largest global market, with 2,457 cars delivered to customers in the region, a 22% increase on 2011 (2,021 cars). China followed closely with 2,253 cars delivered, Bentley’s largest ever volume in the region and a 23% increase on 2011 (1,839 cars).
In Europe, deliveries grew by 12% with 1,333 cars delivered to customers (1,187 in 2011). The increasing popularity of the Bentley brand in growing markets like Russia, where deliveries were up 37%, contributed to the strong performance of the region. In the UK, 1,104 cars were delivered to customers, a 7% increase on the previous year (1,031 cars).
The Middle East region performed very well with deliveries up 44% to 815 cars (566 in 2011). Asia Pacific also increased its deliveries by 44% to 358 cars (249 in 2011). Finally Japan saw exceptional growth of 73% with 190 deliveries (110 in 2011).”
Following record sales in the previous year, Mercedes-Benz Cars has once again posted an annual record in 2012 as well as the highest December sales to date. Over the past twelve months, 1,423,835 customers chose a vehicle of the brands Mercedes-Benz, smart and Maybach. The previous year’s sales volumes were thus exceeded by 4.5% or 60,901 units. Also Mercedes-Benz achieved a new sales record in 2012. From January through December, a total of 1,320,097 vehicles of the core brand (Mercedes-Benz) were sold.
Overview of sales by Mercedes-Benz Cars
|December 2012||Change in %||as of December 2012||Change in %|
|Mercedes-Benz sales by market|
|- thereof Germany||22,691||-10.3||261,084||-0.4|
|- thereof USA||28,145||+9.5||274,134||+11.8|
|- thereof Japan||5,234||+33.3||40,488||+24.9|
|- thereof China||18,910||-18.6||196,211||+1.5|
In Europe, Renault had a tough year. It looked something like this:
|Full year 2012||VOLUMES||Var vs 2011
|RENAULT GROUP PC+LCV||551 334||-19,8%||24,2%|
|RENAULT GROUP PC||424 147||-22,1%||22,3%|
|RENAULT GROUP LCV||127 187||-10,8%||33,1%|
|RENAULT PC||343 355||-24,7%||18,1%|
|RENAULT LCV||123 455||-10,1%||32,1%|
|DACIA PC||80 792||-9,2%||4,3%|
|DACIA LCV||3 732||-29,6%||1,0%|
LCV=Light Commercial Vehicles
Peugeot’s sales were down, as was their media web site. I did find out from Bloomberg that their sales were down 17% to 2.97 million car sales. Twelve-month sales slid 6.1 percent to 1.56 million vehicles at the Peugeot brand and 12 percent to 1.27 million autos at the Citroen marque.
Jaguar Land Rover saw a great year with sales up 30%. Jaguar Land Rover sales totaled 357,773 vehicles in 2012. It plans to add 800 jobs to support development of new models. The brands sold 71,940 vehicles in China last year, up 71 percent, surpassing sales in the U.K. at 68,333 and the U.S. at 55,675. Land Rover global deliveries rose 36 percent last year, while Jaguar sales increased 6 percent. In the U.S., Land Rover sales climbed 15 percent to 43,664 while Jaguar fell 2.2 percent to 12,011, the company said Jan. 3.
2012 looked good for many automakers. The French clearly need a kick in the pants, but everyone else seems to being playing the game well. Barring any economic issues like the Euro or dollar collapsing, we may continue to see sales increased in 2013 as consumers get more comfortable with the climate.