Accenture Automotive Survey 2013 | Beyond the KM

This entry was posted on Thursday, January 24th, 2013 at 6:17 pm

Accenture Automotive Survey 2013

Accenture just published their yearly survey of automobile drivers the world over. A few of the findings are noted in the photo above. The key takeaway seems to be that better digital marketing efforts are needed in the worldwide automotive interesting. Also key was there relative equality toward which consumers turn for assistance in buying an automobile. It’s not all simple reading of car review magazines and tv show like Top Gear.

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Accenture Automotive Survey 2013.

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