Archive for the 'Porsche' Category

NOT reviewed: Porsche 911

Monday, August 27th, 2012
Porsche 991

Porsche 991

I had hoped to be delivering a much overdue review of the new 2013 Porsche. Unfortunately, when I went into Porsche of North Scottsdale, the salesperson was far more interested in making a sale and dealing with other customers than he was handing me the keys for a test drive. Nice of him to make me feel like a teenager.


We really hope Porsche brings back the targa

Saturday, June 23rd, 2012

At the height of insecurity about American automobile regulations back in the 70s, Porsche decided they needed to develop a car that had some convertible characteristics without the rollover risk that all convertibles shared at that time. That is, if you rolled your convertible, you also smashed your skull. Porsche’s answer was the beautiful 911 Targa. It was a car that featured full A and C-pillars, with a removable center roof section. The end result was that you got the sun on your head, but without the risk of a deadly rollover. To top it, it meant that the back window no longer had to be made of plastic, but rather could be made of curved glass.

Now, rumor has it that Porsche is developing a new Targa to replace the 997 Targa, a car which had a huge glass roof, but wasn’t really removable. In fact, from a distance, you couldn’t tell it from a 911 Carrera Coupé.

Please Porsche, build this car!

Source: Thanks to LeftLane News for this tip

Weekend entertainment: Fast cars in Paris

Friday, June 22nd, 2012

Bored this weekend? Why not watch a video we caught of a Porsche racing a Lamborghini in the streets of Paris?

A tour of Porsche Classic

Sunday, June 3rd, 2012

Driven magazine is out with another interest tour of car manufacturing facilities. This time they take interest in the official Porsche restoration facility, called Porsche Classic. Basically, the business model for Porsche Classic is that they will take your beat up old Porsche (from any year), and will overhaul, respray, remachine, and even replace every part not up to specification with a Porsche Original Part. One of their favorite cars to overhaul? The fabled 959, of which several make an appearance in this video.


In Memoriam of Dr. FA Porsche

Friday, April 27th, 2012

in memoriam: FA Porsche

Ferdinand Alexander Porsche dies

Dr. Ing. h.c. F. Porsche AG, Stuttgart, is mourning Professor Ferdinand Alexander Porsche. The Honorary President of the Supervisory Board died on 5 April 2012 in Salzburg, aged 76. Matthias Müller, President and Chief Executive Officer of Porsche AG, paid tribute to Ferdinand Alexander Porsche’s services to the sports car manufacturer: “We mourn the death of our partner, Ferdinand Alexander Porsche. As the creator of the Porsche 911, he established a design culture in our company that has shaped our sports cars to this very day. His philosophy of good design is a legacy to us that we will honour for all time.”


Porsche does “Take your daughter to the plant day”

Wednesday, April 25th, 2012

Thursday April 26, 2012 is “Take your daughter to work day in the USA”, and that usually entails making your daughter (or son in the USA) to the office to nag you every 15 minutes, but in Germany it means something a bit different. As an initiative that is government-sponsored, companies tend to take a more nurturing approach to the “holiday”. At Porsche this can involve a line worker teaching their daughter how to assemble turbo-charged engine, or adhere a Porsche badge to the bonnet. I’m guessing there is still some quality control though!

US Take Your Daughter to Work Day web site

From Porsche:
Stuttgart. Changing brake pads, painting vehicles, assembling engines – can girls make cars? At tomorrow’s nationwide Girls’ Day, secondary (modern) and grammar school girls will have the opportunity to get a taste of occupations that are typically a man’s domain. For more than ten years, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has been a partner in the “Girls’ Day” initiative, offering round about 70 girls a fascinating insight into vehicle development and production in Porsche’s training centres in Zuffenhausen, Weissach, Leipzig (VDI GaraGE) and at Porsche Engineering Services GmbH.

“The focus is on absolutely down-to-earth car-related work. We want to alert the girls to a wide range of occupations, arouse their interest in technical trades and of course fire their enthusiasm for the Porsche brand,” says Thomas Edig, Debuty Chairman of the Executive Board and Member of the Executive Board of Human Resources of
Dr. Ing. h.c. F. Porsche AG: “While the proportion of female Porsche employees in industrial and technical occupations has increased slightly in recent years, we have to make an even greater effort for equality of opportunity between women and men.”

Airbrush instead of art lessons: guided by Porsche trainees, foremen and engineers, tomorrow at the Porsche Girls’ Day, the schoolgirls will be working in small groups in the vehicle painting, electronics and mechatronics areas, will be disassembling real combustion engines, finding out about CAD designs or developing car seats. At the Leipzig site, a guided tour through the production hall and customer centre has been laid on. At the end of the day, the important question for all those taking part is: how do I land a training place at Porsche?
“To work for Porsche is what many youngsters dream about. Anyone who can offer commitment, shows interest and has good grades at school has every chance – be they a boy or a girl. Because occupations are gender neutral,” explains Thomas Edig.

The Girls’ Day is a joint initiative by the Federal Ministry of Family Affairs, the Federal Education Ministry, the European Social Fund and the European Union and was set up in 2001.

Porsche at the Frankfurt Auto Show 2011

Wednesday, September 21st, 2011

I wish I was there this time around. Maybe 2013???

Famous Porsche Drive-meister to right his wrongs…

Friday, April 8th, 2011

It was this same car that led famous Porsche driver Walter Röhrl to near victory 30 years ago. Dominating the all-wheel-drive Audis for most of the race, Röhrl was in the last leg of the race when his driveshaft went Kaput!

30 years on, he will try again, perhaps with a significantly better designed drive shaft ;-)

LOTW: The 911′s Savior

Sunday, March 27th, 2011

Mr. Peter Schutz, former CEO Porsche

9 Magazine has come up with a great new interview with former Porsche CEO Peter Schutz.

The interview describes Schutz’s time at Porsche and how he ended up at the helm.

He describes how he revived the fabled 911 model, and the team he assembled to do that. From a business standpoint, he discusses the organizational challenges, and the way they used motor sport to build the brand.

Most interestingly is in this interview is his interaction with Ferry Porsche. He describes his daily interactions with the iconic man. That alone makes the article worth reading.


Weekend entertainment: How cars were made in the 1960s!

Friday, February 25th, 2011

Made by hand was the early Porsche 911.

Check out this archive footage from the early 1960s. If you were to tour Porsche now, you wouldn’t even recognize the place!

Part 1:

Part 2:

Part 3:

Part 4:

Part 5:

Analysis: Regulation is not the mortal enemy of automakers

Thursday, February 17th, 2011

I was recently visiting a new Porsche web site called 911 Nation. On the site, there was a new post arguing the U.S. President Obama and the Democratic Party, which presently controls the U.S. Senate, is working to take certain high performance cars off the road, much to the detriment of the car-buying public.

This is hyperbole and conjecture and it’s apex. They only one putting an end to the Porsche is those that own the company. CAFE standards do not nor will they ever prevent a company from operating. At worst, they charge a sort of fine for each vehicle that does not meet requirements. Though the OEM pays this fine, it is effectively passed on to the consumer, at the risk of that automaker being less competitive. That said, Porsche like every automaker has every incentive to develop state-of-the-art technology that provides us with both a great driving experience and the comfort of know that we are polluting ourselves to a lesser degree as the world population continues to climb.

Obviously, CAFE has nothing to do with extremism of the environmental or other kind. Extremism might dictate that none of us use powered vehicles of any kind, which is clearly not the case here. Indeed, one could further argue that generations of people who have lived in an era of fossil fuel consumption are cheating future generations by consuming resources that are not sustainable.

We need look no further than the new Porsche Panamera Hybrid S, which according to sources has a CO2 g/km of only 160. Indeed that is a competitive number, especially for a car capable of great handling and performance.

I might further posit that America is the follower, not the leader, in developing improved environmental standards with respect to the automotive industry.

Some big ideas for automotive OEMs: How a dealership can offer an ideal buying experience for customers – Part 1

Tuesday, February 15th, 2011

Porsche Zentrum - Dortmund, Germany

Having been an observer of auto dealer operations for the last eight years, I’ve been terribly displeased with the lack of innovation and improvement in the dealer sales process. The following series is a set of ideas outlined that I believe can make automotive customers, staff, and dealers much happier.

The first big idea that dealers must implement is to emphasize stress free buying in advertising and more importantly, in the showroom. What does this mean? We need to look at it from the buyer’s perspective. First off, people want and NEED to be treated with respect. A 75-year-old with wads of cash falling out of his pockets should be treated no differently than the 18-year-old looking to finance their first car purchase. Indeed, the value of an 18-year-old is far greater when we look at the sales potential over the lifespan of that individual.

To illustrate, let us take the “average” Porsche owner. Because of the relatively high entry-price, they are likely to start buying at age 30 or perhaps a bit older depending upon income level (versus age 22 for a Scion), starting with perhaps a used Boxster or Cayman. We might calculate that profit on such a car is $4000, give or take. Fast-forward 4 years, and they might opt for a new Boxster/Cayman or a used 911 at perhaps $6000 profit. So already from 4 years, a Porsche dealer in this example has profited to the tune of $10,000, or $2500 per year NOT including service profits. Now if  the dealer plays their cards well, they will have sold two excellent cars and still have, on average, 41 years of Porsche driving experience left. So let us assume that the buyer gets married and either keeps their car, or replaces it with something roomier for the young children. For the sake of this illustration, they will buy an entry-level Cayenne – a car that has plenty of room and is safe and sensible for a young, successful family. Such a car might earn the dealer $5000. Repeated again after 4 years and the dealer profits another $5000. Now age 42, the successful father may want to consider moving up to a Porsche Panamera, which while sporty, can shuttle the children around in style now that they are out of child seats. Let us chalk up $7000 profit for that purchase. Then $8500 for a Panamera S another 4 years down the road.  By age 46, $30,500 of profit may be garnered directly from vehicle sales. Hitting a mid-life crisis at 50, your buyer may feel he deserves a sporty Carrera convertible to drive, and so the dealer sells it to him with $10,000 profit.

20 years into the relationship, the dealer has garnered a whopping $40,500 in profit from sales alone. Taken at 20% of profit, the sales person would be well happy to have and extra $8100 into their pocket, on one customer, just for treating them right. If we assume another six Porsche 911s are in that person’s future before they can no longer drive, and if we upsell and retain an average of $12,000 per car, we end up with a lifetime total profits of $112,500 in sales on that one buyer alone, to say nothing of service profits. At a 20% commission, even the stodgiest salesperson is unlikely to turn down a paycheck of $22,500.

While not an actual example, we can use this story to illustrate the importance of getting the buyer into the door at an early age and giving them a great buying experience while relatively young. By continuing to foster that relationship through respect, patience, and knowledge, a company like Porsche can retain a customer for life.

PCA Event in Scottsdale with pictures!!!

Tuesday, January 25th, 2011

The above gallery includes some photos from the November 2010 Arizona PCA event at the Millenium Resort in Scottsdale, Az.

The Arizona Region, Porsche Club of America displayed approximately 100 late model and vintage Porsche’s at the Millennium Resort, Scottsdale McCormick Ranch.

The event was open to the public and brought together families, car enthusiasts and Porsche lovers from the Western U.S. Proceeds from a weekend of club events, “Phoenix Flight 33″, will go to The 100 Club of Arizona, a local, non-profit organization which benefits families of public safety officers and firefighters who are seriously injured or killed in the line-of-duty.

Phoenix Flight has been held annually for 33 years, and is one of the longest running weekend events in the Porsche Club of America.

Turkey Day Video: Porsche 911 hunted by Turkey

Thursday, November 25th, 2010

I admit, several years ago, I was nearly in an altercation with a Bison in South Dakota in the middle of a state park. On another trip with some of my German friends we came across some burrow/donkey-like creatures wandering about the same park on the road in front of me (incidentally, if you know what kind of animal this really is, please leave a comment):

Custer State Park, 2003

Of course, you would be right to wonder why such wild animals (and there were many of them) would hang out in the middle of a road like this.

The answer is because of fat slobs like this, who stop,  get out of their car and feed them:

Ugly Americans

Do note they are not driving a European car.

So that leads us on to a recent episode posted to in which a guy in a Porsche 911 Cabriolet gets “hunted” by some Wild Turkeys. After digging around, several sources seemed to confirm that these turkeys can get aggressive, and they can run on foot to about 25 miles per hour (40 KM/hr), and fly up to 55 mph (89 KM/hr). Of course, even such a “vicious” animal is no match for the 911, which eventually gets away.

the.LIFE Candid: Porsche Vehicle Gets Chased By Two Angry Turkeys!
- Watch more Sports Videos at Vodpod.

Happy Thanksgiving!

Weekend Entertainment: Cool Porsche GT3 Cup Hill Climb video

Sunday, August 15th, 2010

Motorsports weirdest race…

Tuesday, June 22nd, 2010

No comment needed.

The battle is nigh?

Friday, June 18th, 2010

Source: Mini Rocky IV
In what has turned into a fantastic publicity stunt for both MINI and Porsche, Porsche has denied MINI the opportunity to participate in a one-off race of potent power vs. rear-engine legend.
To be fair to Porsche, they have, apparently offered to race MINI in a sanctioned sporting event. That seems OK to me. The old theory of win on Sunday, sell on Monday seems to be alive and well. More interesting is what MINI hopes to accomplish by challenging the “big, bad Porsche” to a race. They surely couldn’t win, unless of course the Porsche crashed.
But what about psyche? When people see two like, yet different objects side-by-side again and again, they being to associate the two together. GM’s Buick brand is a prime example of this. Buick places words like “world class” in their advertising. Is Buick really world class? You might think so if you have never been in a better car, or you have seen the same “Buick is world class” advertisement 30 bazillion times. If you do not fall into that classification, however, you might be laughing at the notion.
The reality is that marketing is all about association. We associate plane travel with speed, we associate Coca-Cola with refreshing beverage, we associate Apple with chic, über-cool technology products. MINI is merely using this PR stunt to associate itself with sporty and fast, just like Porsche has been doing for over 50 years.

Porsche fans, cry your eyes out…

Thursday, May 20th, 2010

So it seems automatic driving in Canada is as common as in the US. Thus, it is probably of little surprise that an automotive journalist’s teenage crashed a VERY expensive Porsche 911 Turbo just the other day…

Ferris Bueller’s day off it may not be, but this sure beats the time when I smacked my mother’s old Chrysler LeBaron into another car after a heavy Nebraskan winter… the main difference here is that the Porsche costs CAD$180,000, while the LeBaron was worth only about US$5,000.

Big mistake!

Globe journalist’s son crashes $180,000 Porsche

Weekend Entertainment: Drive your Porsche with your iPhone?

Saturday, May 1st, 2010

I know what you’re thinking. Sure there are lots of driving simulators out there for the iPhone, but they are all so dull. After 5 minutes, you delete them and move on the the next app. But what if there was an application out there that was genuinely useful. What if in the style of James Bond, you could you that iPhone to actually control your car?

Well, it seems someone has called up Q Branch to “modify” their Porsche… and now there’s an app for that!

… or have they? You be the judge!

Weekend Entertainment: House Porsche

Saturday, April 10th, 2010

I know what you’re thinking much of the time… “if I get into a fight with my spouse and all I get to take with me is the car, which car should it be?”

For obvious reasons, a Lotus Elise is out since you can’t pack so much as your under garments into the boot, but what about a Porsche? Maybe the 911 or Cayenne or Panamera, but a Boxster??? At least you will be sure to awake with the sun!