Archive for the 'Porsche' Category
Motorsports weirdest race…
Tuesday, June 22nd, 2010No comment needed.
The battle is nigh?
Friday, June 18th, 2010Source: Mini Rocky IV
In what has turned into a fantastic publicity stunt for both MINI and Porsche, Porsche has denied MINI the opportunity to participate in a one-off race of potent power vs. rear-engine legend.
To be fair to Porsche, they have, apparently offered to race MINI in a sanctioned sporting event. That seems OK to me. The old theory of win on Sunday, sell on Monday seems to be alive and well. More interesting is what MINI hopes to accomplish by challenging the “big, bad Porsche” to a race. They surely couldn’t win, unless of course the Porsche crashed.
But what about psyche? When people see two like, yet different objects side-by-side again and again, they being to associate the two together. GM’s Buick brand is a prime example of this. Buick places words like “world class” in their advertising. Is Buick really world class? You might think so if you have never been in a better car, or you have seen the same “Buick is world class” advertisement 30 bazillion times. If you do not fall into that classification, however, you might be laughing at the notion.
The reality is that marketing is all about association. We associate plane travel with speed, we associate Coca-Cola with refreshing beverage, we associate Apple with chic, über-cool technology products. MINI is merely using this PR stunt to associate itself with sporty and fast, just like Porsche has been doing for over 50 years.
Porsche fans, cry your eyes out…
Thursday, May 20th, 2010So it seems automatic driving in Canada is as common as in the US. Thus, it is probably of little surprise that an automotive journalist’s teenage crashed a VERY expensive Porsche 911 Turbo just the other day…
Ferris Bueller’s day off it may not be, but this sure beats the time when I smacked my mother’s old Chrysler LeBaron into another car after a heavy Nebraskan winter… the main difference here is that the Porsche costs CAD$180,000, while the LeBaron was worth only about US$5,000.
Big mistake!
Globe journalist’s son crashes $180,000 Porsche
Weekend Entertainment: Drive your Porsche with your iPhone?
Saturday, May 1st, 2010I know what you’re thinking. Sure there are lots of driving simulators out there for the iPhone, but they are all so dull. After 5 minutes, you delete them and move on the the next app. But what if there was an application out there that was genuinely useful. What if in the style of James Bond, you could you that iPhone to actually control your car?
Well, it seems someone has called up Q Branch to “modify” their Porsche… and now there’s an app for that!
… or have they? You be the judge!
Weekend Entertainment: House Porsche
Saturday, April 10th, 2010I know what you’re thinking much of the time… “if I get into a fight with my spouse and all I get to take with me is the car, which car should it be?”
For obvious reasons, a Lotus Elise is out since you can’t pack so much as your under garments into the boot, but what about a Porsche? Maybe the 911 or Cayenne or Panamera, but a Boxster??? At least you will be sure to awake with the sun!
