Archive for the 'Technology' Category

Porsche’s Emissions Strategy: Go Hybrid!

Wednesday, July 25th, 2007

It is not often that companies have the opportunity to see the future, but in a sense, the future is now. Notably, the future is Porsche. The German sports car marker announced this week that the forthcoming Porsche Cayenne SUV will not only be faster, but be more economical as well.

Porsche's Hybrid Drive System

Also included in the hybrid mix will be the forthcoming 2009 Porsche Panamera to be produced in Leipzig.

The hybrid system in the Cayenne will be the strongest yet in the world, with the ability to run on full-electric cycle at 70 mph. Estimated fuel economy will reach 40 mpg, 26+ mpg on the European combined cycle.

The important thing here to understand is that Porsche’s announcement marks a full shift away from petrol-only cars. The writing is now on the wall for sure. Expect to see modified hybrid systems (and likely alternative fuel versions) across the entire Porsche line in the not so distant future.

On the larger scale the move marks the turning point when all carmakers, Lotus, Maserati (they’ll spend this year’s profits on R&D), Ferrari, Lamboghini, et al will begin development on hybrid systems, albeit far more sophisticated and powerful than those in existence today.

Investor’s tip: invest in OEM parts/system makers that will develop and provide these systems to the car makers into the future. There’s a lot of money to be had as demand for these vehicles will continue to gather steam and eventually reach critical mass.

Sources:
Financial Times: Emission cut by California put the heat on Washington

Automobilewoche article here

Graphic courtesy Porsche/Automobilewoche.

A World Conference to End Road Deaths? How Novel.

Saturday, May 5th, 2007

The BBC recently reported that British Prime Minister Tony Blair and F1 racing legend Michael Schumacher have been talking. The two want to but an end to crashes that result in highway deaths. Traffic deaths kill more young men than any other cause, except HIV/AIDS.

To put the problem in perspective, the BBC notes that 1,200,000 people are killed each year in traffic accidents. Of those, 400,000 are under 25 years of age. 66,000 people are seriously injured in traffic accidents every day as well. In Africa, BBC claims that 70% of the children injured are providing the main source of income for the family. Such injury can be devastating to the injured and those dependent upon the income.

Red Mini Cooper Crash

Photo courtesy BMW.

Schumacher proposes the “Make the Roads Safe” campaign. Aside from the obvious goal, the aim of the summit/conference/meeting/rendezvous would to bring nations together to enact legislation and program that would decrease the accident rate.

At BTKM, we think that specific objectives should be laid out. This could include:

1) Mandatory training for all drivers. Even experienced drivers could benefit from additional training. Take the U.S. for example, where virtually no Americans are trained to drive at speeds in excess of 75 miles per hour. In such instance, the real danger is not the speed it is the inability of the driver to cope with the speed and anticipate and react to problems in the road ahead.

2) Mandatory testing. Drivers of all ages, whether they are 16, 66, or 106 years of age should go through specific and credible testing every other year. This assures that the drivers continue forth in good health and well being towards other drivers.

3) Improved awareness and engineering at car markers. All automakers must be aware of the need to improve safety to the public on both sides of the windscreen. Government must work to encourage companies to build safer cars. In addition, government must provide encouragement and incentive to buy newer cars, which are safer and which must be equipped with passive and active safety devices.

4) All cars currently on the road must go through tedious and complete checks to determine car safety. This would include visual and mechanical inspection by approved departments of motor vehicles safety in the respective localities. Cars failing to meet these strict requirements shall required to be fixed, updated, or removed from road use.

5) Governments must provide assurance that all roads are properly maintained and made safe. Roads being build or refurbished for future use shall be capable of holding cars traveling at distances in excess for 155 miles per hour.

6) All governments and automakers should meet annually to discuss improvements to the regulations. Audits should be conducted in all localities annually to assure compliance with regulations set forth at the summits.

This may not be the end all, be all of road safety but there is no doubt that with the enactment of these rules alone, fatalities and serious injury on roads can be significantly reduced. We will never be able to eliminate all road deaths but prudent and reasonable resolutions like the ones outlined below can lead to better prevention.

Source:

http://news.bbc.co.uk/1/hi/uk/6583151.stm

MySpace for the Futuristic Car

Tuesday, February 13th, 2007

The January 29, 2007 edition of Forbes magazine boasted of new technology to be seen in future automobiles. The article outlines a sort social networking for cars – a sort of MySpace if you will. To summarize, carmakers hope to charge consumers a premium to include technology, which allows cars up to 750 feet away to send data to each other such as vehicle location and rate of speed. Indeed the cars communicate with each other to identify an impending crash. In a way it is the same principle that Mercedes radar technology is employing in the latest S-class. In essence this is a sort of early warning system.

Other benefits might include marketing and entertainment opportunities say for example a sort of file sharing between cars as with video or audio files. Imagine pulling into a gas station and receiving a free video download for buying petrol and a car wash.

The downside is that data could be use in negative ways, for example, in a court case to prove speeding. Such wireless systems could also conceivable used to control a car remotely. Another side is that such technology could take a long time to proliferate, and it does not work so fantastically with only a small percentage of users. The Forbes article does point out that “significant improvements” will occur with as little as 7% of America’s 241 million vehicles on the road. Needless to say this technology is a long way off, but it’s this sort of innovation that will drive product growth in the future.

Forbes Article Here


Socialized through Gregarious 42