Company Overview: Maybach

Maybach Company Overview

Maybach Interior and Exterior

Founded: 1909 by Wilhelm Maybach

Headquarters: Sindelfingen, Stuttgart, Germany

Parent Company: Daimler AG


An automotive brand becomes a legend

MM – the legendary mark of quality defining unrivalled automotive exclusivity has acquired renewed splendour: two intersecting Ms in a spherical triangle form the insignia of Maybach Manufaktur, the new high-end luxury car brand from the DaimlerChrysler Group. After an absence of over 60 years, it is comeback time in March 2002 at the 72nd Geneva Motor Show.

The striking "M" emblem is steeped in tradition. For two decades – between 1921 and 1941 – this badge adorned some very special cars, which lined up alongside Mercedes Saloons in the elite echelon of German vehicle manufacture.

Outstanding styling, status, flawlessness and technical mastery gave the range of majestic Maybach Saloons and Cabriolets – whose flagship "Zeppelin" model was some 5.5 metres in length and ranked as one of the most prestigious German cars of its time – quite a reputation. A brochure on the luxury car brand produced in 1934 described its products as "cars of the greatest elegance and strength which you would give your last wish to own". DaimlerChrysler felt an obligation to live up to the billing.

Maybach and Daimler have followed the same path since 1865

Despite their status as competitors, the names "Mercedes" and "Maybach" were inseparable. It all began with the lives of two men. By the time the first car rattled its way over rutted streets in 1886, Gottlieb Daimler and Wilhelm Maybach’s working relationship already dated back over 20 years. After periods spent in Reutlingen, where Gottlieb Daimler had taken the young Wilhelm Maybach under his wing in 1865, both men found work at "Gasmotorenfabrik Deutz AG" in Cologne in 1872. There they prepared the four-stroke engine invented by Nikolaus Otto for production.

In 1882 Gottlieb Daimler established his own company in Cannstatt, near Stuttgart, and Maybach was to follow him to what later became Daimler-Motoren-Gesellschaft. There, the engineer was able to develop the lightweight and fast-running internal combustion engine which he had dreamt of for so long.

Although both Daimler and Maybach had a perfectionist streak, many at the time felt that the two men complemented each other perfectly and with impressive results. Daimler supplied the ideas and the vision, whilst Maybach was the design genius who made Daimler’s visions possible and gave them physical form.

The inventor of the first Mercedes and the "king of design"

A fresh engineering challenge – the construction of a reliable and high-speed race car with a low centre of gravity to improve safety – inspired Maybach to build the first Mercedes in 1901. His design has since gone down in history as the first ever "genuine" car. Wilhelm Maybach was thus crowned the "Roi des constructeurs" ("king of design") by his French contemporaries.

Maybach was well aware of his central role in the success of the first Mercedes, proudly proclaiming to Emil Jellinek, the open-minded businessman who commissioned the car one month after Daimler’s death and named it after his daughter, "You and I are the inventors of the Mercedes car."

Wilhelm Maybach went on to develop further, technically peerless, Mercedes vehicles, cementing the recently founded brand’s position as the dominant force in international motorsport for years to come.

In 1909 he teamed up with Graf Ferdinand von Zeppelin to found "Luftfahrzeug-Motorenbau GmbH", initially producing power units for the famous Zeppelin airships. In 1918 "Luftfahrzeug-Motorenbau GmbH" spawned "Maybach-Motorenbau GmbH", based in Friedrichshafen on the banks of Lake Constance.

Here in 1919 development began of the much talked about Maybach luxury car, under the stewardship of Wilhelm Maybach’s son Karl. The first test vehicle, the "W 1" was built with a Mercedes chassis.


Maybach 57

Maybach 57 S

Maybach 62

Maybach 62 S

Maybach Landaulet


Maybach 57 starts at US$377,000, fully optioned (but not individualized) $392,400

Maybach 62 starts at US$386,500

Maybach 62 S starts at US$426,000

Maybach Interior Chair


See “Infrastructure”


Maybach does not typically engage in traditional forms of promotion. TV ads are out of the question, though they do print advertise in certain publications that are tailored to high-net-worth clients. Most of these adverts directly support the sales centers.


Maybach 62 and 62 S Product Description

“The world’s most powerful chauffeur-driven saloon

  • The yardstick in high-end luxury automotive engineering
  • Generous spaciousness, unique comfort and superior performance
  • Specially designed to be chauffeur-driven

The Maybach 62 S, which joined the Maybach range as its fourth and most recent member in 2006, offers not only an exceptionally high level of travelling comfort (especially for the passengers in the extremely spacious rear compartment), but also prodigious power output. Like the Maybach 57 S, it is equipped with the enhanced 450kW/612 hp twelve-cylinder engine and thus ranks as the world’s most powerful series-production chauffeur-driven saloon. Because the Maybach 62 S is primarily designed to be chauffeur-driven and meets the very highest of standards in terms of space and comfort – for a truly relaxing ride – and dynamism for saving that most precious of commodities: time. Precisely what is needed in these increasingly frenetic times.

The Maybach 62 S can be distinguished from the 62 model by eye-catching exterior features. As with the 57 S, the most striking of these are the modified front end with its distinctive and powerful new radiator design, attractive 20-inch spoked wheels and redesigned light units. And, like the 57 S model, the Maybach 62 S has a single-tone paint finish.

The contemporary Maybach interpretation of lavish luxury and outstanding comfort is also reflected with consummate skill in the interior of the 62 S. Here, high-grade materials have been hand-finished to perfection for a deliberately distinctive and particularly exclusive look, all in inimitable Maybach style. Carefully coordinated trim elements in exquisite piano lacquer and sporty carbon fibre create an atmosphere of exclusive elegance. Newly 
designed, high-grade leather appointments tastefully accentuate this overall impression.

In contrast to the sportier configuration of the 57 S owner-driver model which features tauter suspension, the Maybach engineers have retained the full spring travel for the 62 S in order to achieve an outstanding – indeed, probably unsurpassable – level of ride comfort. Although the suspension marks the absolute pinnacle of automotive engineering in terms of comfort, it also has excellent dynamic characteristics for reliably transferring the power to the road at all times. The fact that these two very different requirements have been reconciled so harmoniously testifies to the skill of the Maybach development team.

Superbly spacious accommodation and first-class comfort

The superbly spacious accommodation offered by the 2.68-metre-long interior forms the basis of the exceptionally high level of comfort provided by these prestigious saloons. Rear passengers, in particular, are given the VIP treatment and are able to enjoy the wonderful opulence of what is effectively a luxurious lounge on wheels. Two superbly comfortable individual seats positively invite the rear passengers to sit back and relax.

Unique to the Maybach 62 and Maybach 62 S models, the elegant individual rear seats allow even tall passengers to enjoy a comfortable reclining position which travellers would normally expect to find only in the first-class sections of modern passenger jets. All the rear passenger has to do is call up a pre-programmed reclining position at the touch of a button and the backrest slowly tilts backwards by up to 47 degrees. At the same time, a lower leg support and a footrest fold out to the front. This means that rear passengers can enjoy the journey in an extremely relaxing reclined position. Of course, the seat can easily be adjusted to each passenger’s own particular comfort needs. The following individual settings are possible:

  • The fore/aft position of the rear seat can be adjusted by up to 135 mm.
  • Depending on the individual settings, the backrest can be inclined at an angle of 
between 25 and 47 degrees.
  • The head restraint is adjustable for height (by 115 mm), fore/aft position (by 60 mm) and angle (by 25 degrees). Its side bolsters are also individually adjustable in order to improve lateral support for the head when the seat is reclined.
  • If required, the seat cushion can be extended by up to 60 mm, while its inclination can be varied from 14 to 24 degrees.
  • The fore/aft position of the thigh support has an adjustment range of 85 mm.
  • The lower-leg support features a two-stage telescopic arm that allows the fore/aft position to be adjusted by up to 240 mm. The inclination of the lower-leg support can be adjusted by up to 75 degrees.
  • The angle of the footrest can be individually adjusted up to 110 degrees.

This technological masterpiece is operated by seven electric motors – three of which can function simultaneously, depending on the commands given by the occupant. An electronic control unit monitors the complex series of movements and controls the logical sequence. The kinematics of the individual seat components are programmed to ensure that the occupant’s body – including the lower legs and feet – is fully supported at all times, even in intermediate positions between the normal upright position and the maximum reclined position.

Adjustment of the comfortable reclining seats is made easier by a memory function that is capable of storing five individual sitting positions. A mere push of a button is then all that is required to move the seat to the position in which the occupant feels most comfortable.

Sophisticated integral system with crash-responsive backrest for outstanding safety

As well as being exceptionally comfortable, the reclining seats in the Maybach 62 and 62 S offer an outstanding level of safety – in any position. The restraint system incorporating the belt tensioner, belt-force limiter and sidebag is integrated in the backrests, meaning that the rear passengers can enjoy optimal protection even when the seats are fully reclined. Further safety features include a crash-responsive backrest which is moved into an upright position in the event of a frontal impact and the tensioners on the belt buckles which also tension the lap belt in the event of an accident.

A transparent panoramic roof at the push of a button

A further special attraction and highlight in the rear compartment of the Maybach 62 and 62 S is unquestionably the unique electrotransparent panoramic roof, available as an option. Featuring an elegant cassette-type structure, it spans the rear section like a glass dome and offers the passengers an impressive range of options for adjusting the amount of light that enters the interior. Whereas the roof normally provides a view of the sky outside, it can be made translucent at the push of a button, filtering the light to create a pleasant, diffused lustre. This effect is possible thanks to a layer of liquid crystal film made from electrically conductive polymer material, which is integrated in the glass and whose crystals rearrange themselves when an alternating current is applied, thus making the glass transparent so that its entire surface allows daylight to pass into the rear compartment of the Maybach 62 and 62 S. As soon as the power is switched off, the liquid crystals lose their clear-glass arrangement and distribute the light in all directions, causing the glass surface to become translucent.

At the front of the panoramic roof, an area of around half a square metre is covered with 30 solar cells which convert sunlight into electrical energy, generating up to 63 watts for powering the ventilation blower of the climate control system in the Maybach 62 and 62 S. Power generated in this way starts flowing as soon as the luxury saloon is parked and ensures a constant supply of fresh air for the vehicle interior. This feature is available as an option for all other roof variants.

Light as a design element

The main attraction of this sophisticated lighting concept is the electrically operated sliding section in the roof lining of the optional panoramic roof for the Maybach 62 and 62 S. When the sliding section is closed, a touch of a button activates its electro-luminescent membrane, causing it to emit a pleasant, diffuse light over its entire surface. A potentiometer in the rear console allows the rear passengers to adjust the light emitted to any level.

Partition with electric transparency control

Designed from the outset as chauffeur-driven saloons, the Maybach 62 and 62 S models can be equipped with an optional partition. Needless to say, the unique spaciousness of the rear compartment is not compromised if this option is specified.

The lower section of the partition consists of an aluminium sandwich structure, trimmed with leather and fine wood or carbon fibre elements, while the upper section comprises a laminated glass panel that can be lowered by electric motor. Furthermore, this glass has the same electro-transparent functionality as the panoramic roof. Thanks to a liquid crystal film embedded in the glass, the partition can be made virtually opaque at the touch of a button.

And so that the rear passengers and the chauffeur can still communicate, even when the partition is closed, an intercom system is included.

Two separate systems for a perfect climate all round

Driving enjoyment of the very highest calibre – thanks to the luxurious ambience and extremely spacious accommodation – is further enhanced by low noise levels and highly efficient climate control.

To provide effective climate control in the spacious interior, Maybach goes to exceptional lengths by fitting a system comprising two of the most sophisticated automatic climate control units currently available – one for the front compartment and one specially for the rear compartment. The rear climate control system can also be operated by the chauffeur using a control unit in the front centre console.

Thanks to its high performance capability and intelligent control set-up, the system allows the two front passengers as well as the two occupants in the luxurious rear seats to adjust and program the climate control system individually. In automatic mode, the system controls the four climate zones and ensures that the desired temperature is maintained at each individual seat with minimal draught effects. The individual climate control settings for the driver and the three passengers are automatically assigned to and stored in the Maybach’s electronic ignition key.

Both systems are sensor controlled and take into account the temperature, air humidity, the intensity of sunlight and pollutant levels in the outside air; and both units can circulate up to 750 cubic metres of fresh air per hour in the luxury saloon’s interior – an outstanding technical achievement for a passenger-car climate control system.

If the Maybach 62 or 62 S is equipped with a partition, the air outlets in the B-pillars and the rear roof lining sections are fitted with additional blowers in order to ensure that a comfortable climate is also maintained in the rear when the partition is closed.

Multicontour backrest for a relaxing back massage at the push of a button

Seat comfort in all the Maybach saloons is further enhanced by pneumatically adjustable air cushions in the backrest and a program-controlled massage function. Pressing the 
"Pulse" button inflates and deflates the central air cushion in the lumbar region at precisely defined intervals and with varying intensity. As confirmed by orthopaedic experts, this pulsating action relieves stress in the back muscles and boosts the metabolism of the intervertebral discs. Each relaxing back massage lasts for eight minutes and can be repeated as often as required.

On request, Maybach can also equip the seats with an active ventilation system. Eight miniature fans in each of the two rear and front seats cause air to flow evenly through the perforations in the seat surface. Thanks to a special system of air ducts, the airflow cools the contact areas between the passenger and the seat in order to enhance seating comfort. Three airflow speeds can be selected.

Alternative rear seat configuration

For customers who require space for up to three passengers in the rear, Maybach offers an alternative seat configuration option featuring a third seat in the centre of the rear compartment. If this arrangement is specified, the two luxurious individual seats are retained, while an additional seat is added in place of the standard-fit centre console. The back of this third seat is designed to ensure that all three rear passengers are seated comfortably at all times. If three rear seats are ordered, the controls for the curtain, the lights and the entertainment systems – usually housed in the centre console – are integrated in the centre console drawer unit.

A robust work surface with a fine wood finish

In addition to enjoying the benefits of a prestigious and comfortable luxury saloon, a 
Maybach owner may also need to use it as a mobile office from time to time. With this in mind the Maybach engineers in Sindelfingen drew on the know-how of their colleagues in the aircraft industry and developed a folding table made of aluminium cut from the solid for each of the two rear seats. The two-piece table surfaces are finished in fine wood or carbon fibre on top and trimmed with nappa leather on the underside. Both folding tables (standard in the Maybach 62 and 62 S) are infinitely adjustable for fore/aft position and inclination and are suitable for use as a shelf, a desk or a support for a laptop. To save space, they are housed in special compartments on either side of the rear centre console and can be pulled out and unfolded quickly and easily using a leather loop.

State-of-the-art entertainment and communication technology

The rear console is the centrepiece of the entertainment and communications package in all Maybach models. Numerous stowage compartments enable the rear passengers to tidy away both large and small items conveniently. The exquisitely designed interior door panels alone house ten stowage compartments (eight in the Maybach 57 and 57 S), complete with flap-style lids and a smooth opening action triggered at the push of a button. However, it is the multifunctional centre console between the seats that forms the heart of the stowage concept in the rear of the luxury saloon.

This is where the Maybach engineers have incorporated all that is needed for the rear passengers’ entertainment and enjoyment, including a DVD player, six-disc CD changer, up to two telephone systems, a refrigerated compartment with its own compressor and an intelligent system which holds glasses and champagne bottles securely in position. The champagne flutes – specifically designed for the Maybach in high-grade sterling silver – are held by clips that automatically grip them above the base when they are put down. The clips are released as soon as the rear passenger picks up the flute again.

In addition, the rear centre console contains a range of stowage compartments and a keypad with controls for the central locking, interior lighting, intercom system (if the Maybach 62 or 62 S is specified with a partition) and the curtains on the rear windscreen and rear side windows. Sockets for connecting a camcorder, an MP3 player or a games console are also provided.

Rear passengers can also keep a constant eye on the current road speed, outside temperature and time as the engineers have developed three elegant, circular dials which are mounted in an overhead panel in the luxury high-end saloon. Similarly, the rear passengers can monitor and control the navigation system, which offers extremely accurate positioning courtesy of state-of-the-art receiver technology, from the luxurious comfort of their seats.

Silence is golden

The peace and quiet which the occupants of a Maybach are able to enjoy in all driving situations help to make travelling restful and relaxing. This is because, when it comes to low noise levels, the high-end luxury saloons deliver yet another stunning performance, achieved thanks to the painstaking measures taken by the highly skilled engineering team. By way of example, sophisticated sealing systems at the joins between the body components effectively reduce wind noise, even at high speeds. Furthermore, extensive soundproofing measures – including the sealing sections around the doors and additional sealing of the front wings and the roof pillars – prevent any wind noise from penetrating through into the interior.

Another major factor behind the low noise levels is the sophisticated glass technology used: the side windows of the high-end luxury saloons are made from a special laminated glass developed exclusively for Maybach. One of the four plastic films incorporated in the intermediate layer has acoustical properties which help to reduce noise in the interior substantially.

The glass in the side windows of the Maybach saloons is 7.2 mm thick – 2.2 mm thicker than conventional laminated glass. One positive side effect of this sophisticated glazing is the better protection it offers against break-ins: the laminated glass makes it much more difficult to smash the windows by force. The front and rear windscreen, each 6.2 millimetres thick, also contain acoustical plastic films. The result of all these measures is a sublime level of calm – unquestionably an added bonus given the hectic nature of the modern world.

Safety: occupant protection with ten airbags

In addition to a sophisticated body structure, the exemplary safety technology of these high-end luxury cars includes a total of ten airbags – two adaptive airbags with two-stage gas generators for the front seat occupants, four sidebags and two large windowbags for each side of the interior. The three-point inertia-reel seat belts with automatic comfort-fit feature, high-performance belt tensioners and belt force limiters are integrated into the seats, and are therefore able to carry out their full protective function in any position.” (Source: Daimler Communications)

Maybach Landaulet


Only the sky is the limit 


• Maybach shows one of the world’s most exclusive luxury cars

• Majestic open-air experience with the ultimate in luxury and comfort

• Folding roof for pampered rear-seat passengers

• Appointments in the rear include white leather, piano lacquer and exquisite

black granite 


Stuttgart –

True to the tradition of exclusive landaulets, the roof of this sparkling white one-off study can be opened fully at the rear, while the chauffeur’s compartment remains completely enclosed. The passengers are then able to enjoy the clear, blue sky above. Seated in opulent armchairs upholstered in white leather, they are treated to a majestic open-air experience currently unrivalled by any other automobile in an environment of the utmost luxury and exquisite style. Romance close to the heart of nature is harmoniously combined with the ultimate in comfort and technological sophistication. With this unique study, Maybach is once again demonstrating its expertise in building the world’s most exclusive luxury cars.


Large folding roof for passengers in the rear

In technical terms the Landaulet study is based on the Maybach 62 S – which can claim to be the world’s most powerful series-produced chauffeured saloon.

Maybach technicians have removed the rear roof module in order to afford passengers an unobstructed view of the sky above. The side walls remain, and have merely been invisibly reinforced with an integral tubular steel structure. As these measures have not altered the silhouette of the luxury saloon, the generously dimensioned doors and the complete interior with its reclining seats remain unchanged. 


When closed the black soft-top of the Landaulet rests on the frame formed by the roof bows, and is wind and weather-proof. When requested by the passengers, the chauffeur operates a switch in the centre console. The roof then opens electro- hydraulically and is gently deposited on the parcel shelf in the rear, together with its integral rear window of single-layer safety glass. Opening and closing the roof takes

16 seconds. The chauffeur is able to enclose the folded roof with a fitted leather cover, which both conceals the roof mechanism from view and completes the overall picture of outstanding elegance. 


White paintwork and wheels 

This impression is accentuated by the shining white paintwork of the study, an exclusive finish named antigua white. Visual highlights are provided by 20-inch wheels specially designed for the Landaulet study. These are also painted in white with high-sheen spokes, and are accompanied by white indicators in the front and rear light clusters in dark red.


Black for the chauffeur, white for the passengers 

In addition, the already luxurious driver’s compartment of the successful Maybach

62 S has been enhanced in a number of important respects. All the interior trim is

now surfaced in black piano lacquer, and for the extensive leather appointments

Maybach has used particularly exclusive, glossy stromboli black leather. 


In contrast Maybach has fitted the passenger compartment almost completely in exquisite seychelles white leather. The footwell and roof liner of this high-end luxury landaulet are also in white – the floor is carpeted in white velour and the roof lined with white fabric. A dramatic contrast is provided by inserts and decorative trim in glossy, black piano lacquer or exclusive black granite with numerous gold inclusions.

Generous spaciousness and first-class comfort

Outstanding comfort is assured by the generous spaciousness of the rear, which the Landaulet study has adopted unchanged from the Maybach 62. Passengers are welcomed into the interior by two large, single seats. These elegant seats also allow even very tall passengers to enjoy a reclining position which passengers normally only encounter in the first-class armchairs of modern passenger jets. 


The study is designed as a chauffeured vehicle and features a partition. The upper section of the partition is a glass panel which the passengers can render opaque at the touch of a button, thanks to a liquid crystal membrane embedded in the glass. 


Two ultra-modern automatic climate control systems, whose parameters have been adapted to the Landaulet study, ensure that open-air travel remains a pleasure even under adverse climatic conditions.” (Source: Daimler Communications)


Maybach targets extreme net-worth individuals. This is defined, like Rolls-Royce as individuals with liquid assets of over $30 million. While the products offered by Maybach vary in size and price, the demographic remains the same given that none of their cars cost under $300,000. When initially marketed, Maybach is said to have send personalized “books” to 1000 or so perspective buyers. Once buyers make the hefty down payment, they are given a leather case that contains samples of marble and granite (available at the moment only in Europe), paint and leather, and a hard-cover book on how Maybachs are made. Segmentation is defined by those who have the money to buy anything and expect extraordinary service and customization.

Buyers must custom order cars and, after leaving a $50,000 deposit, wait at least four months for delivery. They get to choose from 17 exterior colors, six leather seating colors and three wood trims. The typical buyer has about $10 million in investments, excluding real estate, Maybach says.

Market Shares


Production Numbers

Production and sales numbers are estimated at 1000 per year. Down payment is expected before purchase.

Unit Sales Numbers

400 expected annually in the US, and 600 in the rest of the world.


80 dealers in 25 U.S. states

Set up by DaimlerChrysler at its Sindelfingen plant, the Maybach Manufaktur covers an area of 21,000 square metres and has a workforce of some 330 highly skilled staff who are responsible for building the exclusive cars. With their know-how and expertise they ensure that the Maybach Saloons are the epitome of perfection in every respect and that even the most exacting customer requirements can be turned into reality. From autumn 2002, an average of five Maybach Saloons will leave the Manufaktur every day.

“The Centre of Excellence is the heart of the new luxury car brand

Technical perfection and stylish elegance share top priority with the level of service offered to the extremely demanding customers. As in earlier times at the Maybach company, the customers’ requirements still represent the bottom line.

As a rule, a Maybach Saloon is not something one buys from a catalogue and equipment list. The exact make-up and fittings of this luxury car are the result of an extensive exchange of ideas between the customer and the car’s designers and engineers. The meeting point for the two groups will be the Centre of Excellence in Sindelfingen, the result of investment from DaimlerChrysler totalling some ten million euros. From the summer of 2002, this is where the heart of the new luxury car brand will beat.

The Centre of Excellence accommodates a Maybach studio over an area of around 2200 square metres. Here, customers can look through a remarkable selection of top-quality materials, exclusive colours, and innovative technical details. This wide variety of exquisite woods, natural stone, fabrics, leathers and other superior items of equipment forms the basis for the extremely personal and unique finish of each and every Maybach Saloon.

Specialist staff at the prestige car maker are in constant communication with the customer in order to realise even more exacting or more detailed requests. With the Centre of Excellence at close proximity to the Mercedes Technology Centre and to Maybach Manufaktur HQ, everything is set up to deliver the best possible expert advice, with almost no limits on the personalisation of finish and fittings of every Maybach.” (Source: Daimler Communications)

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